social wellness, turned up 🔥🔥🔥
Tuli Lodge is a new kind of sauna experience, built for energy & connection.
Guests move between fire (sauna) and ice (cold plunge) in one-hour sessions that leave you buzzing. It’s not about quiet luxury.
It’s about shared energy, spontaneous conversation, and that unbeatable post-sauna "high."
our founding story
The idea for Tuli Lodge began during a 2023 trip to Norway, where our founder Hannah discovered sauna culture. The mix of heat, cold, and casual community felt electric, and nothing like the spa-style saunas back home.
When Hannah returned to Seattle, she couldn’t find an affordable, social version of that experience. So in 2025, she left her role at TikTok, traded algorithms for firewood, and set out to build something new: a sauna that feels more like your favorite neighborhood hangout than a luxury spa.
That vision became Tuli Lodge: Seattle’s social sauna.
meet the tuli team
Hannah Goldstein
Founder & CEO
Yerin Kim
Partnerships Intern
Debbie Magtalas
Customer Support + Operations
Kurt Oelschlager
Strategy & Ops Intern
not from seattle and want to see tuli in your city?
our dream is to go national! drop us a line HERE to let us know where you live so where know where to grow next.